The Department of Management Studies at Dhanalakshmi Srinivasan Engineering College was established in 2005 with a clear and forward-looking vision: to integrate core management principles with emerging technological advancements in order to respond effectively to the demands of a rapidly evolving business environment. Since its inception, the department has consistently strived to bridge the traditional boundaries between management education and technology-driven innovation, thereby shaping a contemporary management paradigm suited to the challenges of the new age.
Recognizing that modern organizations operate at the intersection of strategy, technology, and human capital, the department emphasizes a curriculum that balances strong conceptual foundations with practical and technological relevance. Management theories are not taught in isolation; instead, they are contextualized through real-world applications, case analyses, industry interactions, and exposure to digital tools that are transforming business processes. This approach enables students to understand how management concepts function within technologically advanced and highly competitive organizational settings.
Over the years, the department has evolved into a dynamic academic ecosystem that encourages analytical thinking, ethical decision-making, innovation, and leadership. Faculty members bring academic rigor and industry insights into the classroom, fostering an environment of continuous learning and intellectual inquiry. The department also promotes experiential learning through internships, live projects, workshops, and collaborative activities, ensuring that students acquire both managerial competence and technological adaptability.
By aligning management education with technological progress, the Department of Management Studies aims to develop professionals who are not only proficient in managerial functions but are also capable of leveraging technology for strategic advantage. In doing so, the department continues to contribute meaningfully to the institution’s mission of producing competent, responsible, and future-ready management professionals.
Nurture Managers, Entrepreneurs and Leaders through High quality Teaching, Training and Research.
Develop versatile Managerial Professionals to meet the Global Standards.
Build managerial research skills and expose students to the business world to better equip them for the demands of the workplace.
Develop leaders with ethical behaviour to excel in Professional and Societal activities.
POST GRADUATES OF MBA WILL:
| S.No | Name | Qualification | Designation |
|---|---|---|---|
| 1. | Dr.V.Shanmugasundaran | B.E., M.B.A., Ph.D | HOD/Professor |
| 2. | Mrs. N. Suguna | M.B.A., | Associate Professor |
| 3. | Mr.M.Manimaran | B.E., M.B.A., | Assistant Professor |
| 4. | Mr.MS Girish | M.B.A., | Assistant Professor |
| 5. | Mr.B.Baskar | M.B.A., M.Phil., | Assistant Professor |
| 6. | Mr.M Murali | M.B.A., | Assistant Professor |
| 7. | Mr.AG Siddard | M.B.A.,(UGC-NET) (TNSET)., L.L.B (Hons)., | Assistant Professor |
| 8. | Mr.N.Naveen | B.E., M.B.A., | Assistant Professor |
| 9. | S,Jayasree | M.B.A., | Assistant Professor |
HOD/Professor
Qualification:
B.E., M.B.A., Ph.D
Associate Professor
Qualification:
M.B.A.,
Assistant Professor
Qualification:
B.E., M.B.A.,
Assistant Professor
Qualification:
M.B.A.,
Assistant Professor
Qualification:
M.B.A., M.Phil.,
Assistant Professor
Qualification:
M.B.A.,
Assistant Professor
Qualification:
M.B.A.,(UGC-NET) (TNSET)., L.L.B (Hons).,
Assistant Professor
Qualification:
B.E., M.B.A.,
Assistant Professor
Qualification:
M.B.A.,
| S. No | Composition | Members | Name of the Members |
|---|---|---|---|
| 1 | Chairperson | HOD | Dr. V.Shanmugasundaram |
| 2 | Internal BOS Members | Faculty(s) of the Department |
Mrs. N. Suguna Mr. B. Baskar Mr. M. S. Girish Mr.M. Manimaran Mr. AG Siddard Ms.S.Jaishree |
| 3 | Expert Members | Parent University |
Dr. M. Ravichandran Head & Associate Professor Management Studies Anna University (BIT Campus) Tiruchirappalli-24. Email: ravichandran@aubit.edu.in |
| Other University |
Dr. R. Kasilingam Associate Professor Department of Management Studies School of Management Pondicherry University Puducherry - 605 014. Mobile No.: 8072208493 Email: kasimeena@gmail.com |
||
| 4 | Expert | University Nominee |
Dr. S. N. Raghavendra Associate Professor Bharathidasan Institute of Management Tiruchirappalli. Email: snr@bim.edu |
| 5 | Representative | Industry Expert |
Ms. R. Sasikala Managing Director Techny Chemy Trichy. Email: sasikala.r@technychemy.co.in |
| 6 | Alumni | College Alumni |
Mr. I. Semparithi Founder, 007-Digital Studio & Video Coverage, Perambalur. Email: semparithi.goc@gmail.com |
| 7 | Special Courses of Studies Expert | Member outside the Autonomous College |
Dr. R. Kamaraj Professor Master of Business Administration K Ramakrishnan College of Engineering, Trichy. Email: rkamaraj2011@gmail.com |
Business Analytics
IPR
P23BAEH2
P23BAT11
P23BAT14
P23BAT21
P23BAT23
P23BAT27
FM
| SL.No. | Code Allotted | Course Title | Category | Contact Period | L | T | P | C |
|---|---|---|---|---|---|---|---|---|
| 1 | MSVA001 | Social Media Marketing | VAC | 2 | 1 | 0 | 0 | 1 |
| 2 | MSVA002 | Business Plan and Entrepreneurial Ventures | VAC | 2 | 1 | 0 | 0 | 1 |
Note: The Student can choose any one of the value added course for the 3rd semester.
Subject Code: MSVA001
No. of Credits: 1
Staff Incharge: B Baskar
No. of Teaching hours: 30 Hrs.
No. of Teaching hours (week): 2 Hrs
UNIT I: Foundations of social media marketing: Introduction to social behavior and participation- Zones of social media- characteristics of social media- Infrastructure of social media- Business Models and Monetization- Careers in social media- Social media marketing strategy.
UNIT II: Social media consumer behavior - Social consumers- Segmenting and Targeting for Social media consumers- Social identity- Social Touch points- Social media usage- Motives and Attitudes influencing social media activities.
UNIT III: Zones of Social media: Social community zone- Participation in social networks- Marketing applications in social community zone- Social Engagement and relationship- Social publishing zone- Publishing content- developing and organising content- Social publishing strategies- Social entertainment zone
UNIT IV: Social media Commerce and Data Management: Social Commerce strategies- Strategies and benefits of social commerce - Research errors and biases- Social Data Management- Ideas in online community-influence network- Social capital.
UNIT V: Social media metrics- Role of social media in research- Social media listening Primary Social media research- Social Media Measurement- The process of evaluation and measurement- Social media marketing metrics matrix- Digital shopping.
On completion of the course, the student will be able to :
Subject Code: MSVA002
No. of Credits: 1
Staff In charge: N.Suguna
No. of Teaching hours: 30Hrs.
No. of Teaching hours (week): 2 Hrs
UNIT I: Business Plan: The Meaning of Business Plan - Basic Parameters - Basic parameters: Timing of Decisions Undertaken - Project Parameters: The Common Considerations – Factor of successful business
UNIT II: Business Plan process, Marketing Plan & Sales Strategy – operations – Technology Plan – management & Organization – Community Involvement & Social Responsibility – Development, Milestones & Exit Plan – The Financials.
UNIT III: Business Plan Components – The Executive Summary – Company Description – Industry Analysis & Trends – Target Market – Competition – Strategic Position & Risk Assessment
UNIT IV: Manufacturing Process – Sources of Technical Know-how - Reassurance on Manufacturing Process – Plant and Machinery – Supplier Identification – Interaction with Suppliers –Supplier Selection-Tips on Supplier– transaction.
UNIT V: Purpose of Financial viability–Financial viability: Meaning–Project Cost–Avoid Differences with Loaning Agency–Working Capital and Working Capital Margin-Assessment of Working Capital Requirement–Working Capital Assistance.
The Program Educational Objectives (PEOs) are established to guide the programme and prepare the graduates to achieve career and professional accomplishments. The PEOs are further transformed into specific student performance and behaviors that demonstrate student learning and skill development as Program Outcomes (POs). Program Outcomes (POs) are clearly and unambiguously defined. As our college is affiliated to Anna University, We follow the curriculum prescribed by Anna University. All courses have their own course outcomes. Each course outcome is mapped to relevant POs and PSOs. Achieving course outcomes is the direct way of accomplishing program outcomes. In this context, the teaching- learning process and assessment methods are implemented in such a way to achieve the COs.
Our college is aware that Teaching - Learning process is crucial part of outcome based education and implements / employs as the set of activities engaging with students to enable them to acquire the knowledge, skills and attitudes. Student-centered and practical oriented lectures, tutorials, collaborative learning, independent learning, peer teaching approaches with integration of appropriate teaching aids, and teaching materials are the educational strategies selected to support the earning outcomes.
In the contemporary higher education landscape, innovative teaching has become an essential mechanism for promoting continuous learning, particularly in professional programmes such as management education. Traditional lecture-centric approaches alone are no longer sufficient to address the dynamic requirements of industry and society. Recognizing this, the MBA Department has consciously adopted innovative teaching practices that transform students from passive recipients of information into active participants in the learning process. These practices are systematically designed to encourage sustained academic engagement, self-directed learning, and lifelong learning habits among students.
One of the most significant innovative teaching practices adopted by the department is case analysis. Unlike conventional content delivery methods, case-based teaching places students in real-world managerial situations that require continuous exploration, analysis, and interpretation. Through this approach, students are encouraged to engage in independent reading, contextual research, and group deliberation on a regular basis. The innovative nature of this method lies in its emphasis on learning through problem-solving rather than memorization.
Business plan preparation represents another innovative teaching strategy that integrates experiential and project-based learning. This practice requires students to actively apply interdisciplinary knowledge while continuously refining their ideas based on market feedback, feasibility studies, and mentoring inputs.
Innovative teaching is further evident in academic initiatives such as Best Entrepreneur and Best Manager programmes. These activities move beyond theoretical assessment and provide platforms for students to demonstrate managerial competencies in simulated or competitive environments. Through these initiatives, students are motivated to continuously enhance their leadership skills, decision-making abilities, and strategic thinking.
The department has also adopted innovative teaching methods to strengthen soft skills and interpersonal skills, recognizing that such competencies require continuous practice and reinforcement. Interactive sessions, role plays, simulations, presentations, and feedback-based activities are employed to ensure experiential learning. These innovative approaches enable students to learn through experience and reflection, encouraging them to consistently improve their communication, teamwork, and professional behavior. Continuous engagement in such activities cultivates a mindset of ongoing self-development.
Group discussions are used as an innovative teaching tool to promote collaborative learning and critical thinking. Unlike teacher-centered instruction, group discussions encourage peer learning and shared knowledge construction. Students are exposed to diverse perspectives, which challenges their assumptions and promotes deeper understanding. This interactive teaching method ensures that learning is continuous and dialogic, as students refine their thinking through discussion and reflection.
The practice of conducting current affairs discussions exemplifies innovative teaching by linking classroom learning with real-time developments in the business and economic environment.
Business quizzes serve as another innovative teaching practice that supports continuous learning through frequent and informal assessment. These quizzes promote active recall, conceptual reinforcement, and sustained engagement with subject content. Unlike end-term examinations, quizzes provide immediate feedback, enabling students to identify learning gaps and continuously improve their understanding.
The inclusion of share market basics as part of the teaching–learning process reflects an innovative approach to financial education. By introducing students to live market data, trends, and practical investment concepts, the department encourages continuous observation and learning.
Collectively, these innovative teaching practices create a vibrant and learner-centric academic environment that emphasizes continuous learning. Students are encouraged to engage actively with content, reflect on their learning experiences, and independently seek new knowledge. The integration of theory, practice, and skill development ensures that learning is sustained throughout the programme duration. More importantly, students internalize continuous learning as a core professional value, preparing them to adapt to changing industry demands and lifelong career development.
| S.NO | PARTICULAR |
|---|---|
| 1 | CASE ANALYSIS |
| 2 | BUSINESS PLAN |
| 3 | BEST ENTREPRENEUR |
| 4 | BEST MANAGER |
| 5 | SOFT SKILLS |
| 6 | GROUP DISCUSSION |
| 7 | CURRENT AFFAIRS DISSCUSSION |
| 8 | BUSINESS QUIZ |
| 9 | SHARE MARKET BASICS |
| 10 | INTERPERSONAL SKILLS |
Dhanalakshmi Srinivasan Engineering College is proud to announce the integration of Artificial Intelligence (AI) into the teaching process within the Masters of Business Administration (MBA) Department. This innovative approach is aimed at enhancing the educational experience and providing students with high-quality, engaging, and up-to-date learning materials.
We have implemented a sophisticated system where educational videos are created using advanced AI technologies. These videos are meticulously designed to be visually appealing and pedagogically effective. The process of creating these videos involves several key steps:
Content Generation: AI algorithms generate the initial draft of the video content based on input from experienced faculty members. This ensures that the foundational knowledge is accurate and relevant.
Peer Review: Each video undergoes a strict peer review process by the faculty. This step is crucial for maintaining academic integrity and ensuring that the information presented is accurate and comprehensive.
Regular Updates: The videos are regularly updated by all faculty members to incorporate the latest information and pedagogical strategies. This ensures that the content remains current and continues to meet the highest educational standards.
The use of AI in creating educational videos offers several significant advantages:
• Enhanced Engagement: AI-generated videos are designed to be eye-catching with excellent animations, making the learning experience more engaging for students.
• Efficiency: A large number of videos can be produced in a shorter span of time compared to traditional methods, allowing for a more extensive and varied repository of learning materials.
• Valuable Content: The content in these videos is provided by experienced faculty members, ensuring that the information is valuable and of high quality.
• Accessibility and Availability: All AI-generated educational videos are uploaded to the college website, making them easily accessible to students. This online repository allows students to access the videos anytime, providing a flexible and convenient learning resource.
| S.NO | NAME OF THE FACULTY | TOPIC | ACADEMIC YEAR | AVALABILITY |
|---|---|---|---|---|
| 1 | Dr. V. SHANMUGA SUNDARAM | Supply Chain Management | 2024-25 | Institute Website |
| 2 | Mrs. N. SUGUNA | Performance Appraisal | 2024-25 | Institute Website |
| 3 | Mr.B.BASKAR | Employee Training And Development | 2024-25 | Institute Website |
| 4 | MR.AG.SIDDARD | Recent Trends In Human Resource Management | 2025-26 | Institute Website |
Dhanalakshmi Srinivasan Engineering College is at the forefront of integrating AI into education, particularly within the MBA Department. Our AI-generated videos are a testament to our commitment to innovation and excellence in teaching. By combining the expertise of our faculty with cutting-edge AI technology, we are providing our students with an enhanced educational experience that is both effective and engaging. We will continue to leverage AI to develop more educational resources, ensuring that our students receive the best possible education and are well-prepared for their future careers.
Our MBA department provides state-of-the-art computer laboratories equipped with modern hardware and software to enhance practical learning and research capabilities.
Our department has 1 Laboratory
Total number of systems: 60
Venue: A 201 (A)
Number of Systems: 60
SPSS, MS Excel, POM, Tally 10
| S. No | DATE | YEAR | EVENT | RESOURCE PERSON | NAME OF THE ACTIVITY |
|---|---|---|---|---|---|
| 1 | 17.09.2025 | I & II-Year MBA | MADRAS MANAGEMENT ASSOCIATION (MMA) | Dr.Shanmugasundaram, HoD, Department of MBA, DSEC (A), Perambalur | JUST IN TIME PROCUREMENT AND OPTIMIZING INVENTORY COMMENCES |
| 2 | 15.10.2025 | I & II-Year MBA | Entrepreneurship Development – ICTACT, Chennai. | Mr.B.Baskar, Assistant Professor, DSEC, MBA, Perambalur | A TALK ON CURRENT ENTREPRENEURSHIP DEVELOPMENT PROGRAM |
| 3 | 19.11.2025 | I & II-Year MBA | MADRAS MANAGEMENT ASSOCIATION (MMA) | Dr.A.XavierAmaladoss, HoD, Department of MBA, DSEC (A), Perambalur | THREE HOUR CLASSROOM WORKSHOP ON IMPACTFUL HR COMMENCES |
| 4 | 05.12.2025 | I & II-Year MBA | YUVA | Dr.D.MAHESH, Director Department of MBA, Srinivasan College of Arts & Science-Perambalur. | ONE DAY WORKSHOP ON RECENT TRENDS IN HRM |
| 5 | 26.01.2026 | I -Year MBA | YUVA | Dr.M.Marimuthu, Assistant Professor in Commerce, Jamal Mohammed College (A), Trichy | FINANCIAL ACCOUNTING |
| S.No. | Reg .No | Name | Title of the Project |
|---|---|---|---|
| 1 | 810422631001 | ABDUL WAHID T | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN JOTHI MOTORS (TVS AUTHORISED DEALER) ,NAMAKKAL. |
| 2 | 810422631002 | ABILASH B | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN HAM CONSULTANT TECHOLOGIES, TIRUVANATHAPURAM. |
| 3 | 810422631003 | ABINAYA A | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN DHANALAKSHMI SRINIVASAN SUGARS PVT LTD,UDUMBIYAM. |
| 4 | 810422631004 | AJITH N | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN RA FOODS, ARIYALUR. |
| 5 | 810422631005 | ALEX FREDRICK W | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN E.I..D PARRY (SUGAR MILL) ,NELLIKUPPAM |
| 6 | 810422631006 | AMRITHA T | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SRI KAMATCHI MEDICAL CENTER, THANAJAVUR. |
| 7 | 810422631007 | ARCHANA G | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN TAMILNADU CHEMICAL PRODUCTS LTD,KOVILOOR. |
| 8 | 810422631008 | ARIVAZHAGAN A | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN FRIGUS TECHNOLOGIES , CHENNAI. |
| 9 | 810422631009 | BABY SHALINI B | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN THE INDIA CEMENTS LIMITED ,DALAVOI. |
| 10 | 810422631010 | CHANDAN KUMAR | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN KNB KNITS, TIRUPUR. |
| 11 | 810422631011 | DEEPIKA V | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SRI KARPAGAVIMAYAGA MOTORS,(YAMAHA AUTHORISED MAIN DEALER) KALLAKURICHI . |
| 12 | 810422631012 | DHIVYA V | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SALEM DISTRICT CO-OPERATIVE MILK PRODUCER'S UNION LTD, SALEM. |
| 13 | 810422631013 | ELAMARAN R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SALEM DISTRICT CO-OPERATIVE MILK PRODUCER'S UNION LTD, SALEM. |
| 14 | 810422631014 | FLARENS JENIFER S | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN HEALTHY NAARI'S SANITARY NAPKIN VADODARA, GUJARAT |
| 15 | 810422631015 | HARIHARAN R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN NILE MOTORS (BAJAJ AUTHORISED SERVICE CENTRE), ANGARAI. |
| 16 | 810422631016 | HARSHINI SWETHA K | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN BABU MOTORS,VIRUDHACHALAM. |
| 17 | 810422631017 | HAVINATH D | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SHRI NANDHI DHALL MILLS INDIA PRIVATE LIMITED,SALEM. |
| 18 | 810422631019 | ISHWARYA K | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN MANATEC ELECTRONICS PRIVATE LIMITED , PONDICHERRY. |
| 19 | 810422631020 | KABILAN A | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SRI JAYA SHREE FOOD PRODUCTS, SALEM. |
| 20 | 810422631021 | KARPAGAM S | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN RAKSHITH HOSPITAL, CHENNAI. |
| 21 | 810422631022 | LOGESHWARAN R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN VAIGHAI AGRO PRODUCTS, MADURAI. |
| 22 | 810422631023 | MADHUMITHA B | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN KOALA SCREEN PRINTING WORKS,TIRUPUR. |
| 23 | 810422631024 | MAHADEVI S | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN RELIANCE RETAIL LTD,MAYILADUTHURAI. |
| 24 | 810422631025 | MAHALAKSHMI P | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN THE SALEM DISTRICT CO-OPERATIVE MILK PRODUCER'S UNION LTD,SALEM. |
| 25 | 810422631026 | MANIGANDAN R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN CB FAB AND ERECTIONS,TIRUVALLUR. |
| 26 | 810422631027 | MANIKANDAN A | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN ISPIDER SOFTWARE SOLUTIONS,PUDUCHERRY. |
| 27 | 810422631028 | MANIKANDAN R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN ACTION ENGEERING AND SERVICES-COIMBATORE. |
| 28 | 810422631029 | MANISH RAM B | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN DS SUGARS PVT. LTD, UDUMBIYUM. |
| 29 | 810422631030 | MD TASNEEM | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN E-SANDHAI SIDCO INDUSTRIAL ESTATE, PERAMBALUR. |
| 30 | 810422631031 | MOHAMED FAIZAL B | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN KOTHARI (SUGAR AND CHEMICAL LTD) TRICHY. |
| 31 | 810422631032 | MOHAMMED ZIDDI B | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN ALAGENDRAN AUTO & SPINNING MILLS , MADURAI. |
| 32 | 810422631033 | MONISHA S | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN BALAGANESH AGRO FOOD INDUSTRY , TRICHY. |
| 33 | 810422631036 | NEELAKANDA IYER M | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN VKC PVT LTD, KOZHIKODE. |
| 34 | 810422631037 | NITHISWAR R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN CB FAB AND ERECTIONS,TIRUVALLUR. |
| 35 | 810422631038 | PAVITHRAN K | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SHANKARA BUILDPRO STORES, CUDDALORE. |
| 36 | 810422631039 | PRAVEENA S | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN INDIA SHOES EXPORTS PVT.LTD, CHENNAI. |
| 37 | 810422631040 | PREETHI R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN BEST INDUSTORY, CHENNAI. |
| 38 | 810422631041 | PRIYADHARSAN V | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN VISHNU DAIRY FFARMS PRIVATE LTD ,THANJAVUR. |
| 39 | 810422631042 | RAKESH R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SRI VARI SAGO FACTORY, KALLAKURICHI. |
| 40 | 810422631043 | SADIA FARVEEN S | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN POPULAR AGENCIES, LABBAIKUDIKADU. |
| 41 | 810422631044 | SANTHOSHBABU J | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN DALMIA CEMENT (BHARAT) LIMITED, DALMIAPURAM. |
| 42 | 810422631046 | SHANMUGAPRIYA R | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN GUSUS STAR TECHNOLOGIE PRIVATE LIMITES, CHENNAI. |
| 43 | 810422631047 | SIVA A | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SHRIRAJ MOTORS (TVS AUTHORISED DEALER) ,THUVARANKURICHI. |
| 44 | 810422631048 | SIVAPRAKASH M | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SUBAM PAPERS PRIVATE LIMITED,THIRUNELVELI. |
| 45 | 810422631049 | SRIMATHI D | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN HATSUN AGRO PRODUCTS, THALAIVASAL |
| 46 | 810422631050 | STALIN K | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN VARALAKSHMI STARCH INDUSTRIES,SALEM. |
| 47 | 810422631051 | SWETHA D | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN NIKITHA CONTAINERS PVT., PONDICHERRY. |
| 48 | 810422631052 | SWETHA S | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN SRI SAI TRADERS, CHENNAI |
| 49 | 810422631053 | TAMIZHSELVI S | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN NIKITHA CONTAINERS PVT., PONDICHERRY. |
| 50 | 810422631054 | THANGAMALAR P | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN ANDAVAR PACKAGED DRINKING WATER, TRICHY. |
| 51 | 810422631056 | VIGNESH B | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN GOLDLINE EXPORTS PVT LTD,KARUR. |
| 52 | 810422631057 | VIGNESH M | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN THANGAMMAN FASHIONS ,THIRUPPUR. |
| 53 | 810422631058 | VIGNESH T | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN JAYAVARMA TEXTILES PRIVATE LIMITED, ERODE. |
| 54 | 810422631059 | VIJAY N | A SUMMER TRAINING REPORT ON ORGANISATIONAL STUDY IN R. K.METALS AND ROOFINGS (p) LTD, PERAMBALUR. |
| S.No. | Reg .No | Name | Title of the Project |
|---|---|---|---|
| 1 | DSPG20631002 | BIJOY.J.U | A Study on Evaluation of Financial Inclusion Activities of Banks In Kerala With Special Reference To Pathanamthitta District |
| 2 | DSPG20631004 | JAISURYA.J | A Study on Capital Structure Analysis in Sai Sathiya Engineering Works Pvt Ltd,Chennai |
| 3 | DSPG20631005 | KALKIYA.P | A study on Employee Job Staisfication in Dhanalakshmi Sinivasan Sugars Pvt ltd Udambiyam,Perambalur |
| 4 | DSPG20631009 | NARAYANAN.S | A Study on Employee Welfare and Safety Measures in KVT Oil Mils Thoothukudi |
| 5 | DSPG20631015 | RAMYASRI.R | A Study on intra Organizational Relationship on Organizational Effectiveness in Johnson Controls ltd,Chennai |
| 6 | DSPG20631007 | MANIMOZHI.T | A Study on Financial Perfromance Analysis in Eraiyur Sugar Mills Ltd ,Perambalur |
| 7 | DSPG20631010 | NASREEN.M | A Study on Employee Retention Techniques in Alstom Pvt ltd,Chennai |
| 8 | DSPG20631018 | SENTHAMIZHAN.S | A Study on Traning and Devlopment in TATA Steel ,Trichy |
| 9 | DSPG20631021 | THAMIZHMANI.M | A Study on Employee Recruitment and Selection in Motherson Automotive Technologies and Engineering ,Chennai |
| 10 | DSPG20631022 | VASANTH.M | A study Financial Statement Analysis in R.K Metals -Trichy |
| 11 | DSPG20631001 | AARTHI.K | A Study on Skill Matrix among the employeesin JVS Export Pvt Ltd Karur |
| 12 | DSPG20631003 | DEEPAK METHA.E | A Study on Capital Structure in TATA Motors,salem |
| 13 | DSPG20631014 | PRAVEEN.B | A Study on Financial Perfromance Analysis in Kothari Sugars and Chemical Pvt Ltd,Trichy |
| 14 | DSPG20631017 | SASIKALA.A | A study on Psychological Climate and its Impact of Organization Effectiveness in Atlas Exports , Karur |
| 15 | DSPG20631019 | SENTHAMIZHSEI.K | A Study on Labour Welfare Measure in Sai Sathiya Works Pvt Ltd,Chennai |
| 16 | DSPG20631011 | NISHANTHINI.M | A Study on Compartive Analysis in Rana Sugars Pvt ltd,Trichy |
| 17 | DSPG20631012 | NOWSHATH BANU.N | A Study on Employee Welfare Activities in Eraiyur Sugar Mills Ltd ,Perambalur |
| 18 | DSPG20631020 | TAMILSELVAN.S | A Study On Employee Job Satisfaction In Sakara Dairy Pvt Ltd Perambalur |
| 19 | DSPG20631023 | VENKATESAN.S | A Study on Financial Perfromance Analysis Parameshwari Exports pvt ltd,Karur |
| 20 | DSPG20631024 | VIJAYARAJ.E | A Study on Cash Management of Thangavelu Textiles Industry ,Salem |
| S.No. | STUDENT NAME | PROJECT TITLE | Area of the Project |
|---|---|---|---|
| 1 | ABINAYAANU.A | A STUDY ON WORKING CAPITAL MANAGEMENT IDBI TRICHY | FINANCE |
| 2 | ABISHA.P | A STUDY ON RECRUITMENT AND SELECTION PROCESS DSK PVT LIMITED ARIYALUR | HUMAN RESOURCE |
| 3 | AJITH.S | A STUDY ON RELATION BETWEEN TECHNOLOGY AND STRESS IN AN ORGANIZATION TRICHY | HUMAN RESOURCE |
| 4 | AJITH KUMAR.C | A STUDY ON WAGE AND SALARY ADMINISTRATION IN AMMAN TRY COMPANY TRICHY | HUMAN RESOURCE |
| 5 | ANBARASAN.R | A STUDY ON EMPLOYEE SATISFACTION IN INDIA CEMENTS LIMITED, ARIYALUR DISTRICT | HUMAN RESOURCE |
| 6 | AZHAGURAJA.S | A STUDY ON QUALITY OF WORK LIFE BALANCE MRF, PERAMBALUR | HUMAN RESOURCE |
| 7 | BALASUBRAMANIYAN.S | A STUDY ON EMPLOYEE MOTIVATION IN GRACE BLUE METALS COMPANY SALEM | HUMAN RESOURCE |
| 8 | BANU.P | A STUDY ON EMPLOYEE RECRUITMENT PROCESS IN ABROCK PRODUCTS TRICHY | HUMAN RESOURCE |
| 9 | GAYATHRI.G | A STUDY ON CREDIT MANAGEMENT AT SBI, PERAMBALUR | FINANCE |
| 10 | KEERTHANA.S | A STUDY ON EMPLOYEES PERCEPTION TOWARDS PERFORMANCE APPRAISAL SYSTEM SSN SOLUTION TRICHY | HUMAN RESOURCE |
| 11 | NATHIYA.K | A STUDY ON QUALITY OF WORK LIFE BALANCE OF EMPLOYEES AQURO SOFT SOLUTION TRICHY | HUMAN RESOURCE |
| 12 | RAJA.R | A STUDY ON EMPLOYEE INVOLVEMENT ACTIVITIES IN HOTEL HRR GRAND, CHENNAI | HUMAN RESOURCE |
| 13 | RAJALAKSHMI.R | A STUDY ON INFLUENCE ON COVID-19 CRISIS ON HRM IN INDIA CEMENTS, CHENDURAI, ARIYALUR DISTRICT | HUMAN RESOURCE |
| 14 | RAJKUMAR.R | A STUDY ON ABSENTEESIM AMONG EMPLOYEES IN MSK.TRICHY | HUMAN RESOURCE |
| 15 | RENUKADEVI.N | A STUDY ON VARIOUS FUNCTIONS OF HUMAN RESOURCE MANAGEMENT IN NLC NEIVELI | HUMAN RESOURCE |
| 16 | REVATHI.A | A STUDY ON EMPLOYEE WELFARE AND SAFETY MEASURE IN NLC NEIVELI | HUMAN RESOURCE |
| 17 | SAMBATH.G | A STUDY ON JOB SATISFACTION AMONG EMPLOYEES IN AN ORGANIZATION SAKTHI ENTERPRISE KARUR | HUMAN RESOURCE |
| 18 | SATHEESH.S | A STUDY ON THE EFFECTIVENESS OF EMPLOYEES AND EMPLOYERS RELATIONSHIP IN DHANALAKSHMI SRINIVASAN SUGARS PVT LTD UDUMBIYAM | HUMAN RESOURCE |
| 19 | SATHISH KUMAR.S | A STUDY ON ROLE OF HR IN DALMIA CEMENTS ARIYALUR | HUMAN RESOURCE |
| 20 | SUGASINI.S | A STUDY ON EFFECTIVENESS OF PERFORMANCE APPRAISAL IN AMONG EMPLOYEES IN NLC NEIVELI | HUMAN RESOURCE |
| 21 | SURYAKANTHAN.G | A STUDY ON ROLE OF LEADERSHIP IN WORKFORCE AT DALMIA CEMENTS,ARIYALUR | HUMAN RESOURCE |
| 22 | VIJAYARANI.M | A STUDY ON ANALYSIS OF EMPLOYEE WELFARE DS SHITFUNDS PERAMBALUR | HUMAN RESOURCE |
The MBA Department has actively collaborated with reputed professional bodies and management-oriented societies to enrich the academic ecosystem and provide students with industry-relevant exposure. These collaborations have facilitated the organization of various management events, workshops, interactive sessions, and skill development programmes, thereby strengthening the interface between academic learning and professional practice.
The Madras Management Association (MMA) has played a significant role in supporting management education initiatives conducted in association with the department. Through expert talks, managerial interaction sessions, and leadership-oriented discussions, MMA's involvement has enabled students to gain insights into contemporary management practices, ethical leadership, and industry expectations. Such engagements have enhanced students' awareness of real-world managerial challenges and professional standards.
The department has also collaborated with ICT Academy of Tamil Nadu (ICTACT) under entrepreneurship development initiatives. Programmes conducted in association with ICTACT focused on fostering entrepreneurial mindset, innovation, and start-up orientation among students. These initiatives provided exposure to emerging technologies, business incubation concepts, and practical aspects of enterprise creation, thereby encouraging students to explore entrepreneurial career pathways.
In addition, student-centric professional platforms such as YUVA have contributed to the conduct of management-related events aimed at leadership development, personality enhancement, and youth empowerment. Activities organized with the support of such societies promoted active participation, teamwork, and confidence building among students, complementing the academic curriculum.
Overall, the association with professional societies has strengthened experiential learning, enhanced industry interaction, and supported holistic student development. These collaborative efforts have ensured that management education within the MBA Department remains relevant, practice-oriented, and aligned with professional and societal expectations.
HEAD OF THE
DEPARTMENT
DEPARTMENT OF MBA
DHANALAKSHMI SRINIVASAN ENGINEERING COLLEGE, (A), PERAMBALUR.
Mobile No:
+91-8056076789
Email ID:
dsecmba@gmail.com
